5 Writing Mistakes That Can Cost Your Business

When writing content for your website, pay close attention to the language and expressions which are used. Very often, in the eagerness to promote the business, writers tend to use the wrong words to convey the right message; which instead of drawing in clients can actually make potential clients less likely to utilize your services.

There are many mistakes that can negatively impact the way prospective clients view your business and its’ potential to remedy their financial dilemmas. Here are 5 of the most common mistakes found in web content that could very easily be the fine line between the failure and success of your credit repair business:

1. Don’t focus on your company, focus on the customer needs – Perhaps you want to get across the fact that your business is the oldest and most experienced in your area, you could say “We are the most experienced and oldest credit repair agency in XCity;” however, you must also think ahead as to what potential clients may think in reaction to that sentence. More than likely the reader will be thinking some variation of “Good for you. Why should I care about that? How does that help me with my problem?” Instead, a more effective method to convey this message is by saying, “Get the unmatched benefits of using the experience of the oldest credit repair business in XCity!” This gives the reader a more accurate description of what your business can do for them and why. A statement like this will compel the reader to think that your business is the best option for their financial concerns. The message you convey to your target audience should be one of confidence in your position as a long standing asset and expert to your business market.

2. Do not focus on features; instead highlight benefits – Proper promotion and business practices should always take the same approach. The focus should be on what the services offered mean to and for the client as opposed to flatly listing what you offer. For example, you want to promote the fact that you have professionals working for your business with many years of experience. You could say “We have hired the best credit repair professionals in the country!” However, this statement may leave the reader thinking, “What makes them better than anyone else? What makes you think they are the best in the country?” The statement comes across as being arrogant and invokes a negative response from the reader. A more positive and informative way of wording would be “With over 40 years of combined experience, our nationally recognized professionals will ensure that your financial matters are resolved with your best interest as our only focus.” The alternative wording gives your potential client a clear picture of why they should hire your business and what they will benefit from when they hire your business to assist in their financial matters. When it comes to credit repair many potential clients are leery of trusting strangers with their financial matters. The way you portray and promote your business must ease that fear in order to gain a lifelong client.

3. Get the right message to the right base – Depending on the scope and size of your business, there should be a specific target audience. Decide what types of clients you are seeking to attract and focus your promotions to that audience. For example, if you specialize in credit repair for individuals facing or having completed filing for bankruptcy, focus on bankruptcy related matters. You will attract business faster by keeping your topics specific to your target rather than by speaking on general credit repair matters. You should not be hoping that your target audience sees through all the irrelevant information to see why your business would benefit their situation. Another example- If you are focusing on individuals fresh out of college, who generally start with low credit scores and negative credit records, the language you speak and the way you distribute the message should be appropriate for their dilemmas, as well as, done in a manner that will actually attract their attention. The customer must identify their problems with what your business offers as solutions.

4. Bad grammar and spelling – There is no put off greater than bad grammar and/ or improper spelling when publishing and/ or writing web content. When visitors browse your website, they should feel as if they are reviewing resources distributed by an expert. Your visitor should feel secure that the information that is presented will be accurate, up-to-date, well researched and exquisitely written. This belief will instantly be shattered if the information is littered with improper grammar and/ or misspelled words. The information will take second place to the errors and will discourage potential clients from trusting your business as a professional source. Ensure that you read and re-read everything before it is posted to your website. Have a second and even third reader look for errors, as well. Always run a grammar and spellcheck on the information that you post on the web, however, if for some reason something is missed, make it a top priority to have the error corrected and republished or at least add an update to the piece with the correction. It is vital for your business to prove to your clients that they will receive the best of everything through your services and information.

5. Learn the difference of writing for print and web content– Writing web content is very different from writing for print publications. The average website visitor scans a page for approximately 10- 15 seconds before deciding if they will continue to read the information that is provided. What that means for your business website is that their attention has to be grasped quickly. The easiest way to do that is by formulating paragraphs of just 2-3 sentences which gets the information across effectively. This makes it easier for the eyes to scan the literature and helps the reader decide if the information is relevant to their matter.

Some of the most important things to remember when distributing information on the web is to be accurate, informative, entertaining and an expert in your area of business. Visitors expect to find the highest professionalism from every aspect of your business and the first point that people will notice is mistakes made in written material. The information you provide should encourage potential customers to entrust you with their financial matters, not question your quality of work.

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